Millennials, also referred to as Generation Y, are the generational group who follow Generation X and are typically categorized as people born between 1980 to the mid-1990s.
Millennials are also sometimes referred to as echo boomers due to a major surge in birth rates in the 1980s and 90s. Generation Z or Gen Z is the generational group that came after the Millennials, born between the mid-1990s up to the mid 2000’s. Generation Z is also referred to as the iGeneration, iGen, or Post-Millennials. How do these generations compare? That’s what we’ll be looking at today, in this episode of The Infographics Show: Millennials vs Generation Z.
Though these two groups sit side by side on the generation ladder, the expansion of the Internet and the leaps that have been made with the digital revolution has seen them exposed to a host of different experiences. Add to that the influence of parents from different generations, and we have plenty of scope for differences in attitude and behavior. We’ve reviewed what researchers have said, so we can bring you our list of 10 ways these generations compare and differ. Let’s take a look.
1. Attention Span
Generation Z processes information faster than any other generation, including Millennials. They live in a high tech world of constant updates, and having grown up with access to apps such as Vine and Snapchat, their attention span is likely to be lower than that of Millennials. A study showed that while only 4% of Millennials and older generations believe 13 is an ok age for owning a smartphone, as high as 18% of Generation Z members think it is an ok age.
A short attention span is not always a drawback, and what Generation Z lack in focus, they make up for in their multi-tasking capabilities. Generation Z can work on a school assignment on their computer, and do research on their tablet, all while taking notes. And in the evening, they will often sit in front of the TV watching a movie, at the same time chatting with a friend on Facebook from their phone or laptop. It’s head spinning stuff!
3. Independent vs Collaborative
71% of Generation Z say they live by the phrase “if you want it done right, then do it yourself.” Generation Z tend to be more competitive and will adopt a ‘do it yourself’ mindset in personal or professional activities. And when it comes to workspaces, 69% of Generation Z would rather have their own workspace than share it with others, whereas Millennials would opt for a collaborative working environment where they can team up with their colleagues.
4. The Digital Pioneers
40% of Generation Z say that reliable Wi-Fi is more important than reliable bathrooms. And according to Pew Research, only 14% of U.S. adults had access to the Internet in 1995 but by 2014, 87% had access. Millennials saw first hand how social media revolutionized the way in which we communicate. They were pioneers in the digital age, witnessing the birth of smartphones, instant messaging, and Internet searching capability. Generation Z were born into this tech immersed society and so have a very different perspective.
5. Face to Face or Digital Chat
All this technology has also had an effect on how these generations differ with communication habits, and 74% of Generation Z say they prefer to communicate face to face with colleagues in the workplace…As we just mentioned, Millennials pioneered many of the digital communication tools, which revolutionized how we do business, but with Generation Z preferring a more personal approach, maybe they are the ideal generation to strike the right balance between online and offline workplace communications.
6. Optimistic Vision
A 2016 survey conducted by Lincoln Financial Group tells us that Generation Z are far more optimistic than the Millennials. 50% of Generation Z says America is heading in the right direction, versus 42% of Millennials…64% of Gen Z have started researching or talking to others about their financial futures by age 13. And after they’ve started having those conversations, 95% of those making financial plans feel optimistic about their future in general.
7. Convenience over brands.
Accenture research tells us that Generation Z love tech driven, fast shopping experiences like 1-hour delivery, activated shopping and in-store kiosks. Brands are less important and they’ll happily switch retailers who are better at providing these services. And they see shopping as a social experience. They like to consult friends and get opinions on products. They can be unforgiving when leaving reviews for retailers and are also twice as likely to consult YouTube as Millennials, before making a purchase.
8. Different ways of learning
75% of Generation Z say there are other ways of getting a good education other than the traditional route of going to college, according to Sparks & Honey research. And Generation Z has the beauty of hindsight on their side to see how things panned out for their counterparts. Many Millennials now have large student debts and have been left questioning whether it was worth it, with 44% of recent college grads employed in jobs that do not require a degree.
Millennials tend to be more tolerant than Generation Z, as they have generally encountered more situations in life where things have the potential to go wrong. For Generation Z, it’s all about getting the job done and problems for them to look elsewhere. As an example, if Generation Z experience a technical hitch when making an online purchase, it’s unlikely they’ll visit the store again, whereas Millennials will be more lenient and likely give the store a second chance.
And finally number 10
…Social influencers are today’s celebrities. – Generation Z are more likely to be browsing YouTube than sitting in a movie theatre. 63% of them say they prefer to see real people than celebs in their ads. So it’s pretty obvious we’ve probably got a large percentage of Generation Z viewers, here at The Infographics Show.
But, whether you’re Gen Y or Gen Z, one thing is for sure, you need money. Do you have a job that you hate and want to start a side business for that hobby you’ve had since you were a kid?
Well, that’s our list of 10! Do you fall into either of these two generations? If so, how do you compare to what we’ve described? Let us know in the comments! Also, be sure to check out our other video called What are the weirdest unsolved internet mysteries?! Thanks for watching, and, as always, don’t forget to like, share, and subscribe. See you next time!