How the Super-Rich Are Preparing for the Potential Societal Collapse They in Part Helped Create

The tech billionaires are buying up underground bunkers. Is this a sign of things to come, or just another obsession for those with too much money?

Are you preparing for the apocalypse? Some people believe that an apocalypse is inevitable, while others do not.

Preppers read a variety of books, including books on survival, homesteading, gardening, and self-sufficiency. Some people build underground shelters, stockpile supplies, and learn survival skills. Others hope for the best and do nothing.

Douglas Rushkoff, a journalist for the Guardian, quotes a super wealthy prepper who stated, ‘The fact that people started fighting over toilet paper was Covid-19’s should be a wakeup call. When there is not enough food available, people will behave very cruelly.’ 


How are the super-rich preparing for the apocalypse?

Rushkoff says that the astute super-rich is covertly preparing themselves for doomsday. He was recently ushered to give his advice to a group of super-wealthy individuals at a secret location.

Rushkoff’s article makes the reader consider that there are different ways to prepare for the apocalypse. One experienced veteran believes in the power of community. At the same time, other billionaires prepare to bunker up in lavish bunkers where even the security guards won’t be trusted with the key codes to the food safe.

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Douglas Rushkoff writes an article about how he found himself in the middle of the desert accepting an invitation to speak to a group that was mysteriously described as “ultra-wealthy stakeholders.” In the article, he describes his journey from an airport where he was whisked off in a private jet to a secret location where he was transported in a golf cart by two unidentified men to a meeting hall that was located through rocks and underbrush. Next, he was approached by five extremely wealthy men who worked in the upper echelons of the worlds of technology investing and hedge funds. 


He describes a group of people interested in discovering which part of the world will be least impacted by the impending climate crisis. They ask him questions about his opinion on the matter, and things quickly escalate into a discussion about the risks posed by the warming of the planet and the use of biological weapons.

The CEO of a brokerage firm tells the group how he is nearly finished constructing his underground bunker system and wonders how he can best maintain authority over his security force after an apocalyptic event.

Can you trust your security team if money were to lose its value?

The group talks about the possibility of armed guards being necessary to protect people’s compounds from angry mobs and about how one person already has a dozen Navy Seals under contract to report to his compound. They wonder how people will be able to pay the guards once their cryptocurrency loses its value.

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The billionaires consider installing unique combination locks on the food supply, which would only be known to them. They also mention the possibility of requiring guards to wear restraining collars or developing robots to perform the functions of guards and workers. It seems they are really preparing for all possibilities.

Rushkoff tried to reason with them from a pro-social perspective, explaining that collaboration and solidarity are the most effective strategies for addressing long-term challenges. He explained that the way to ensure security personnel remains loyal in the future is to behave toward them as though they were friends right now. The group responded with a condescending smirk, indicating they disagreed with Rushkoff’s perspective.

Rushkoff describes them as a group of wealthy people obsessed with the idea of transcending the human condition by colonizing Mars, reversing the aging process, or uploading their minds into supercomputers. They are willing to destroy the world’s ecosystems and extinguish countless species to achieve this goal.


Rushkoff says that some of the wealthiest people in the world are using their wealth to prepare for doomsday scenarios. They are buying up land in remote locations, stockpiling supplies, and investing in technology that will allow them to survive and even thrive in a post-apocalyptic world. While these individuals may be the winners in a digital economy, the writer suggests that their actions could be responsible for causing the very catastrophe they are preparing for.

The people that are preparing for social breakdown are probably the ones most to blame

He considers that these billionaires are preparing for the end of the world, which, if it does happen, will be because of their actions. They are losing because they have failed to realize that their actions are causing the problems they are trying to escape from.

Rushkoff says that the most influential people in society are using technology to make the world uninhabitable for everyone else. They are doing this by creating algorithms and artificial intelligence that reinforce their values and beliefs. This causes a feedback loop that makes these people more powerful and unstable.


In his article, Rushkoff explores the mindset of super-wealthy preppers, how their unprecedented wealth and digital technologies enable them to externalize harm to others quickly and inspire a corresponding yearning for transcendence and separation from the people and places that have been abused.

Rushkoff writes about how the billionaires at the top of the virtual pyramids actively seek the conclusion of the game and how the framework of ‘The Mindset’ necessitates the presence of a conclusion. They discuss how the mythology is supported by real-world, looming catastrophes such as the climate emergency and mass migrations, which provide these would-be superheroes with the opportunity to act out the story’s conclusion during their lifetimes.

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Finally, they talk about how The Mindset also includes a faith-based certainty that people in Silicon Valley can create a technology that will somehow break the laws of physics, economics, and morality to offer them something even better than a way to save the world: a means of escape from the apocalypse that they have created themselves.


Rushkoff writes about how wealthy people who are hiding in their bunkers are going to have trouble with their security teams. Rushkoff’s recommendation to them is “treat those people really well, right now.” The concept of treating people well should be expanded; Rushkoff believes that there is a better system that would give much better results.

Was does first AmCham Latvia president J.C. Cole think?

JC Cole considers it likely that a catastrophic event may happen and describes how he is taking steps to do so by setting up safe haven farms in the New York City area. He explains that these farms will be able to provide food and shelter in the event of a disaster and will also be beneficial to society in the form of semi-organic farms.

JC Cole is a prepper who not only had a security clearance but also had experience in the field and was knowledgeable about food sustainability. He believed that the most effective way to deal with the impending catastrophe was to make immediate changes to the way people interact with one another, the economy, and the environment, all while simultaneously creating a network of covert, completely self-sufficient residential farm communities for millionaires that were guarded by Navy Seals.


As part of his safe haven project, JC is in the process of developing two farms at the moment. His show model is Farm One, which is located outside of Princeton. He claims that it “works well as long as the thin blue line is working.” The second one, which is hidden somewhere in the Pocono Mountains, can’t be revealed. “The less people who are aware of the locations, the better,” he explained, while at the same time referring to an episode from The Twilight Zone in which frantic neighbors during a nuclear scare break into a family’s bomb shelter.

“Operational security, also known as OpSec among members of the armed forces, is the primary benefit of a safe haven. In the event that the supply chain is disrupted, the people will not have food delivered to them. 

JC extended an invitation to Rushkoff to visit New Jersey so that he could witness the real thing. In addition to keeping goats and chickens as livestock, the farm also operated as a center for equestrian activities and as a facility for military training.


JC demonstrated to Rushkoff how to hold and shoot a Glock at a series of outdoor targets shaped like bad guys. He complained about how Senator Dianne Feinstein had restricted the number of rounds that could legally be carried in a magazine for the handgun. 

JC’s view is the only way to ensure the safety of one’s household is to join forces with other people. 

That was the whole point of his project – to gather a team capable of sheltering in place for at least a year while also defending itself against those who hadn’t prepared for the event. JC’s other goal was to educate young farmers on how to practice sustainable agriculture and to recruit at least one medical professional and one dental professional for each location.


JC demonstrated to Rushkoff the “layered security” protocols he had learned while designing embassy properties. These included a fence, “no trespassing” signs, guard dogs, and surveillance cameras; all of these were intended to discourage violent confrontation. 

Pause for thought

In the event of food shortages, there will be many ethical dilemmas. Are you more worried about the woman at the end of the driveway holding a baby and asking for food than gang members with guns?

People like JC don’t want just to build a few isolated, militarized retreat facilities for millionaires; instead, they want to create a prototype for locally owned sustainable farms that others can model and that, in the long run, will help restore regional food security in America. 


JC explains that most egg farmers cannot even raise chickens. They purchase chicks. JC warns that the agricultural industry’s centralization has made most farms utterly dependent on the same extensive supply chains as consumers in urban areas.

The existing system of doing things is vulnerable, but how prepared can you be, and are you preparing?

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